oriental
Maison Francis Kurkdjian
Baccarat Rouge 540
Still the most talked-about scent of the decade — saffron-amber radiance that reads expensive from across a room. Divisive, inescapable, and worth trying at least once in decant form.
This week’s picks · 2026-W27
Scentura’s Top Picks — refreshed weekly.
Six bottles worth knowing this week, across the families. Editorial opinion, decant-first as always — and if one fits your shelf, map it against your scent DNA.
woody
Tom Ford
Oud Wood
The gateway oud: smooth, quiet, office-safe. If your shelf is all fresh blue scents, this is the least risky step into depth.
oriental
Parfums de Marly
Layton
Apple-lavender-vanilla crowd-pleaser with real projection. The compliment-magnet archetype — date nights and cold evenings.
fresh
Creed
Aventus
Pineapple-birch royalty. Batch-variance folklore aside, it remains the benchmark 'successful' scent — decant first, the bottle is an investment.
gourmand
Xerjoff
Naxos
Honey, tobacco, and citrus in Italian tailoring. The niche pick for people who think they hate sweet fragrances.
floral
Parfums de Marly
Delina
The modern rose done right — lychee-bright, petal-soft, endlessly wearable. The floral that converts floral-skeptics.
New & notable
Fresh from the houses we watch.
CreedAbsolu Aventus
The parfum-strength flanker — richer and more complex in the dry-down. If Aventus is your benchmark, this is the one to sample next.
Tom FordOud Wood Parfum
The 2024 parfum edition of the gateway oud — brighter and more polished than the original, on an amber-vanilla base.
Maison Francis Kurkdjian724
MFK's clean urban musk — the house's daytime counterpoint to BR540's evening glow.